Our messaging platform
ATX Digital operates an in-house platform that automates customer communication on Facebook Messenger and Instagram for the Pages the company administers.
What the platform does
Four capabilities, all pointed at the same goal: answering the people who contact the Pages we run, quickly and consistently.
Conversation flows
Structured, chatbot-style flows that greet people, answer frequent questions, collect the context we need and escalate to a human whenever the automation cannot help.
Automated replies to messages & comments
Instant responses to direct messages and to comments left on posts published by our Pages, so nobody who writes to one of our brands is left waiting.
Opt-in message sequences
Follow-up sequences sent only to people who explicitly opted in to receive messages from the Page they contacted, with an unsubscribe option in every sequence.
Utility notifications
Confirmations and status updates sent through message templates approved by Meta, used strictly for the transactional purpose they were approved for.
From a message to an answer
We connect our own Pages
Only Facebook and Instagram Pages that ATX Digital owns or administers are connected to the platform, through the official Meta APIs and with the permissions granted by our own Business Manager.
Someone messages one of our brands
A person sends a direct message on Messenger or Instagram, or comments on one of our posts. That interaction is what starts the conversation.
The platform answers
An automated flow replies with the relevant information, requests any missing detail, and keeps the conversation moving. Complex cases are routed to our team.
The conversation is kept in context
We store the conversation and the basic profile information required to continue supporting that person — nothing more, and only for as long as it is needed.
Scope and boundaries
We are deliberate about what this platform is — and what it is not.
- The platform is internal. It is not offered, licensed or sold to companies outside ATX Digital.
- Only Pages administered by ATX Digital are connected — we do not onboard third-party Pages.
- Data collected through the Meta APIs is used exclusively to operate the communication of those Pages.
- We do not sell subscriber data, and we do not share it with third parties for their own purposes.
- We operate within Meta's Platform Terms, Developer Policies and messaging policies, including the 24-hour messaging window and approved message templates.
Questions about how we handle data?
Our Privacy Policy describes exactly which data the platform accesses, why, how long we keep it and how to request its deletion. You can also write to us at contact@atx-digital.com.